60% of Consumers Unaware of Digital TV Transition

NAB estimates that there are about 69 million analog TV-sets in U.S. households that can go dark on February 17, 2009. NTIAs converter box coupons will only suffice for 33.5 million converter boxes with the budget that are expected. NAB also estimates that 60% of consumers are not aware of the transition to DTV as of today. But even these figures varies among stakeholders.